Since the beginning of our brand, our goal has been to create products that bring real value to our customers' daily lives. We have developed a unique range of products specifically aimed at families with young children, and this requires careful attention from the initial planning and design stages.
And the effects? We're proud to announce that two of our products have been awarded the "Best Buy" certificate by Which? – the British consumer organisation known for independently testing products and services for over 65 years.
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What is Which? and how does it work?
Which? is a highly trusted British organisation that always puts consumers first, thanks to its not-for-profit status. Over the years, it has accomplished a lot, like making sure kids’ toys are painted with lead-free paint for safety and improving electric blanket quality standards. Thanks to these successes, Which? is a well-respected and influential advocate for consumer protection and safety.
Which? awards are highly prestigious and widely respected in the industry, and both companies and consumers see their certificate as a mark of exceptional quality. The rating process involves extensive real-world testing to ensure that products work well in everyday use. It’s not surprising that the Which? award is a strong indicator that a product is top-notch and reliable – simply “Best Buy”.
Which? has a reputation for its in-depth product testing process, which is designed to reflect customers’ real experiences. In addition to conducting their own thorough tests, Which? also values user feedback, especially when evaluating long-term performance and satisfaction.
They then combine these individual ratings to provide an overall percentage score, offering consumers a clear and comprehensive assessment of the product’s performance and value.
Our results? The recent performance has been really impressive! We achieved an 80% satisfaction rate for the Tinum Edge collection within the Travel System and an 81% satisfaction rate for the Upline line as well within the Travel System. We’re super proud of these results as they reflect the quality and value of our baby products.
While we celebrate these accomplishments, we are also dedicated to strive for even better results in the future. We aim to ensure that our products will continue to surpass our customers’ expectations.
Thanks for being part of our beautiful journey!
Insevio Black Pearl Pram
£429.00£355.00
Vero Sage Stroller
£349.00
Claro Caramel Pram
£599.00
Empire Newborn Insert
£80.00
Empire Silk Pink Pram
£699.00
Upline Slate Grey Pram
£799.00
Empire Urban Grey Pushchair
£499.00
Empire Silk Pink Pushchair
£499.00
Tinum Edge Moss Pram
£699.00
Upline SE Powder Pram
£899.00
Which Venicci products received the Which? Award?
Our pushchairs come in different versions – typically 2in1 or 3in1. This means that one model can be used as a carrycot for a newborn and as a pushchair for an older child. The 3-in-1 models can also be bought with the Travel System, a safety-focused feature that allows you to attach a child seat to the pushchair frame, providing convenience for everyday travel – even the smallest ones!
This time, Which? tested our Tinum Edge and Upline collection products, including their Travel System versions. They also looked into features that matter to those using the simpler variants.
So, what exactly did they consider?
- Pushing around obstacles.
- Shopping basket access and size.
- Comfort to push.
- How did each model perform in these areas? See below!
Venicci Tinum Edge
Testers praised this model for its responsive steering and tight turning radius, which made it easy to manoeuvre in small spaces. The handlebar, which can be adjusted to different heights, not only enhanced handling but also provided a comfortable grip, making navigating even narrow shop aisles easy. Testers also liked the large basket, which is easily accessible even when the seat is reclined, making it perfect for shopping or running errands.
Venicci Upline
The Upline has been described as sleek and manoeuvrable, simplifying turning in tight spots. Just like the previous model, the handle is comfortable to hold and can be adjusted to fit your needs perfectly. The basket is very practical, and includes an additional insert.
During testing, Which? also thoroughly examined various additional features. This involved checking the ease of cleaning, testing the functionality of the brakes, assessing the convenience of folding and unfolding the prams and pushchairs, and evaluating how well they manoeuvre on various surfaces.
They also tested adaptability on city pavements, rough roads, and other challenging terrains. Moreover, they thoroughly checked all accessories that were part of each bundle. Each model was rated in 20 different categories, using a scale from 1 to 5. The final results? As we mentioned above – 80% and 81%!
Venicci & Which? in the future
This is not our first meeting with Which? (and certainly not the last), as this organisation has also evaluated the Vero pushchairs or the prams from the Tinum 2.0 collection. For us, each review brings us a sense of pride and, most importantly, an opportunity for growth.
What’s more, Which? has already reviewed the Upline or Tinum Edge collections – the focus is now on the Travel system, previously on prams. We look forward to discovering what our future collaborations with Which? will bring.
We now carefully read the reviews to see what else we can improve to provide our customers with the best possible baby products at the best possible prices. Our prams and pushchairs must meet the highest quality and safety standards, so every evaluation is essential to us.
With the feedback of our customers and experts from Which? we can constantly raise the bar as we strive to improve and create functional, beautiful, stylish and modern products.
We aim to help make your child’s special moments even more memorable! Thanks for trusting us, and we promise to keep working hard to make sure our products always meet your expectations!
